13 Designs


Over the past 20 years, 13 Designs has built a vast network of resources and a sterling reputation as the ideal partner for experiential initiatives and events. We have worked across multiple platforms and media, with both independent brands and Fortune 500 companies in a broad spectrum of industries around the globe. Our work, informed by enduring design and practice philosophies, has captured attention and cultivated lasting impressions for our client's brands. Our product is a catalyst to market and establish a brand presence through authentic content creation, whether it's media specific, digital influencers, or direct to consumer. The success of our work is evidenced in the profitability and staying power of our long time partners.


Indie Beauty Expo
ELLE Magazine
Travel+Leisure's Global Bazaar
Johnson & Johnson
Grilled Cheesus
Media Deliveries






CHALLENGE: Make the iBE vision, to recognize and showcase hundreds of independent beauty brands, a reality. Create a unique show identity in a competitive trade show space.

SOLUTION: Since 2015, 13 Designs has been the design and production partner to the New York Indie Beauty Expo. We have executed cohesive show looks through graphics, way–finding, signage, and seated environments—inspiring interaction with activations throughout the show floor. The two day event serviced exhibitors, guest speakers, participatory seminars, over 900 attendees each day, and created a notable show identity that stands far above the competition.







ELLE Magazine at MoMA: Event / Cocktail Party

CHALLENGE: Make the ELLE 25th anniversary a page turner event that celebrates their luxe aesthetic and longevity as a style leader.

SOLUTION: Inside MoMA, 13 Designs fabricated oversized, turning book page sculptures to light the entry path. Additionally, we executed a captivating, layered video montage on the three story gallery wall as a stage backdrop. This event also showcased celebrity designed necklaces in custom display cases flanked by a gorgeous champagne clad wait staff.







Travel + Leisure Global Bazaar: Trade Show

CHALLENGE: Transport guests to 30+ unique locations around the world, all under one roof.

SOLUTION: 13 Designs spearheaded the design and production of the Travel & Leisure Global Bazaar initiatives, bringing the T&L curated best travel experiences from around the globe to one 20,000 sq. ft. show floor. This weekend event took place in NYC for two consecutive years, hosting over 15,000 attendees. We conceptualized and executed custom experiential environments for the 60+ luxury brands from around the world. These included American Express, Baume & Mercier, Boeing, Celebrity, Delta, Taj Hotels Resorts & Palaces, Fujifilm, Infiniti, Seabourn Cruise Lines, Oberoi Hotels & Resorts, as well as the countries of Fiji, Chile and Jordan, to name a few.. from aboriginal tribes to a zip line across the armory floor, this design literally spanned the globe.







Johnson & Johnson: Branding and Compliance Gift Collection

CHALLENGE: Create an identity for the Johnson and Johnson Office of the Chairman, develop and produce a set of gifts that could be given on his behalf.

SOLUTION: Through referencing J&J’s historical packaging and assembling meaningful elements, we designed a timeless seal for the Office of the Chairman. This served to brand the OOC and create a recognizable mark to be attached to Johnson & Johnson's identity in perpetuity. The seal was then applied to a series of custom designed gifts and stationary; a lapel pin, paperweight, award, pen and custom toiletry/dopp kit. The gifting experience was complete with custom keepsake wooden boxes, branded tissue paper, ribbon and packing tape.







OLAY: Product Media Launch

CHALLENGE: Design and produce a launch event on behalf of OLAY for the Chinese press.

SOLUTION: When China called, 13 Designs answered with a comprehensive NYC media launch event. Production elements from decor, branding, displays, floral, catering, A/V and staffing were all planned via a translator. Exuberant smiling by client needed not be translated.
We have partnered with this brand in China, Canada, Europe and the US.







Grilled Cheesus: Identity and Product Development

CHALLENGE: Create a product and identity for a press that puts the face of Jesus on your sandwich.

SOLUTION: With nothing but an approved patent and a glorious dream, OMRgoods choose 13 designs to bring their vision to life and market. 13 designs developed a comprehensive identity for the brand as well as completed the R&D and technical production art that lead to the look, feel, and function of this miraculous machine.

The Grilled Cheesus is available on Amazon and UrbanOutfitters.com.


Grilled Cheesus





Media Deliveries

CHALLENGE: Capture the attention of influencers and media with pristine, clear, luxe message delivery. Inspire sharing.

SOLUTION: This is what we do. Please see some examples below which represent a fraction of the hundreds of deliveries we have designed and executed in this category.


Assorted Deliveries





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